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A website that takes the cake

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It’s estimated that the event-planning industry will grow 10 percent by 2024 — a faster rate than most other occupations. While the boom in the industry may be cause for celebration, it also means that everyone in the events industry — from wedding planners to exhibition coordinators — is facing more and more competition every year. To attract more clients in an overcrowded marketplace, you have to stand apart. And one of the most effective ways of distinguishing your business from the competition is a high-quality website.

What makes a great wedding or event-planning website?

As an event planner, you create unforgettable, stress-free experiences for your clients. Do the same for your website visitors. Great websites compel people to spend more time on them — and ultimately take action — because they are easy to navigate and visually appealing, they function properly and they feature content that is informative and engaging.

To ensure visitors have a positive experience on your website, the best design will have the following basic elements:

  • Contact information, including links to your social media pages
  • An about page or statement that gives background information on you and the company, and explains your mission statement
  • Clear calls to action, asking visitors to contact you, sign up for your email list or request a consultation
  • A secure hosting platform
  • A mobile-responsive design, so your website displays properly on mobile, tablet and desktop
  • A simple and memorable domain name

After you’ve laid down your foundation, you can focus on increasing the website’s functionality and tailoring the design to fit your brand. To encourage prospective clients to reach out to you while they’re planning their special day, consider enhancing your design with the following:

  • A picture or video gallery to showcase your work
  • Information about the unique services or products you offer
  • Client testimonials and links to press coverage
  • Staff photos and biographies

Remember, people visit your website to find out what they can expect from you. The last thing you want is a subpar design that misrepresents your brand or reflects negatively on your company. If you can provide visitors with an exceptional user experience, they’ll have confidence in your ability to provide them with an exceptional wedding, party or special event.

Why you need a professional wedding or event planning website

Do you rely on wedding expos, trade shows and referrals to attract new clients? If so, you can give those traditional marketing techniques a boost by building your online presence. Direct prospects to your website — your digital home base — where they’ll find more information about your company, view your portfolio and book a consultation.

Success for any event-related business is driven by brand exposure, and the internet offers the largest network for growing your company. A professional website, as opposed to an online directory, is an especially powerful marketing tool because you’ll have total control over the branding. You determine the imagery, colour scheme and messaging that is used. Together with a high-quality design, this ensures visitors get a positive impression of your company.

Why you need professional website tools or services

Did you know that nearly half of all websites fail basic usability tests? Don’t let a cluttered website with poor functionality or missing information prevent someone from reaching out to you. Instead, put your best foot forward by using professional design tools or services.

As the most economical option, Deluxe’s Do-It-Yourself (DIY) Website Builder is perfect for businesses just starting out. Begin with a mobile-responsive, industry-specific template, and use in-app editing tools to adjust the layout, colour and content. Publish when you’re ready. The final product is a simple design that announces your presence on the web.

For greater personalization and functionality, have your website built by an expert. With the Do-It-For-Me (DIFM) option, an experienced designer at Deluxe creates a website that helps you stand out online. After learning about your company goals, your designer customizes a template and adjusts the colour scheme, content and typography to fit your brand. You can also add special features to your website that will help your business grow, such as enhanced contact forms and a booking tool.

If you want to create a truly unique experience for visitors — one that will really showcase your brand’s aesthetic and personality — a Custom Website is the best choice. Your new website will be built from the ground up with website experts crafting the right graphics, imagery, content and interface for your business.

With all of the professional tools and design options available to you, there’s no reason why your business can’t have a website that makes you proud. To learn more about our suite of website solutions, contact Deluxe today at 1.866.355.0050.

Start your new website today


Working with Deluxe

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Experts you can trust

Whether you build your own website or let Deluxe design it for you, our professional tools and service are backed by years of expertise. We’ll help you stake your claim online the smart way.

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Get a domain and hosting

Depending on the package you choose, our DIY and DIFM websites can include hosting, a domain name and email marketing.

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Easy edits and updates

Once your website is complete, you’ll be able to edit it and update its information as often as you want, whenever it’s convenient for you.

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Look your best everywhere

All of our DIY and DIFM websites are mobile-responsive. That means they’ll look great and function perfectly on desktop computers, tablets and smartphones — everywhere your customers are online.

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Professional content optimized for search engines

Our skilled copywriters create keyword-rich, industry-specific content your visitors will love reading and that gets your site noticed by search engines.

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Flexible apps

Add lead forms, photo slideshows, coupons, reviews, menus and more to your website.


What our customers say about our work

The value of the services is incredible. Also, I must say my web coordinator was amazing to work with. His professionalism, promptness and more than pleasant attitude made the whole experience excellent.

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  • Gene Howe

    Howe Production Management

Five star, exceptional experience! My experience with Deluxe, from the moment I was contacted by the Digital Marketing Consultant all the way through working with my Website Coordinator, was nothing less than a FIVE-STAR, EXCEPTIONAL experience. My website coordinator was absolutely unbelievable. She guided me through the process, answered my questions, got back to me when needed in short order, gave me options and was so very, very pleasant and friendly and accommodating until the happy end. This was MY website but she put so much thought and passion into it that I remember one conversation which made me think, "If I didn't know better I'd think we're designing HER website.”

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  • Arland Steen


Get a website your customers love to visit

Is your website pulling its weight? The best business sites make it easy for customers to find what they’re looking for. Your unique selling proposition, details on your products and services, and compelling imagery belong front and center. Contact info, company background and testimonials are crucial, too. The most skillful sites boast functionality that allows existing and prospective customers to book appointments, request consultations, reserve tables, share on social media and more. Deluxe’s team of expert web designers have years of experience crafting attractive and effective websites for every industry. Get a professional website for your business today.