As a dental professional, you know the worth of a perfect, healthy smile. Think of your website as your digital smile. Is it performing to the expectations of a meticulous practice like yours, or is it the equivalent of hiding your teeth behind your lips? If the latter, it’s probably time for a revamp. Don’t let a subpar website hold back your business.
While nearly every business can benefit from a strong website, the pressure for the dental industry is even greater. Balanced between medical necessity and cosmetic enhancement, dental practices — and companies that supply or work adjacent to the oral health industry — need to reflect their credibility and professionalism to every online visitor.
A successful dental or oral hygiene-related website is one that your patients and customers enjoy visiting. It looks good, and it tells them what they need to know about your business. In many cases, it allows them to take action — schedule an appointment, request a consultation, place an order, dial your phone number with one click and more.
Additionally, it sets your practice or business apart from the competition. Consumers and patients have many choices when it comes to dental practitioners. A successful website illustrates why they should choose you. Perhaps your advanced technology, highly specialized certifications or commitment to phenomenal patient care set you apart. If so, your website should highlight these unique selling points. Testimonials are important too; these powerful pieces of information use patients’ real words to assure others that you can safely and effectively handle their dental needs.
The text on your website doesn’t tell the whole story, however. The overall look and feel of the site is crucial, too. Dentists, orthodontists, periodontists, oral surgeons and other related businesses need to convey professionalism and expertise. A well-designed website that doesn’t appear amateurish and that users can easily navigate communicates this professionalism better than words ever can.
Dental practices and oral health care businesses must communicate a lot of information to prospective patients and customers. This information includes your hours, your procedures and specializations, and the insurances you accept. Don’t forget your contact information, your physical location, and details about your dental training and certifications. And of course, a good website needs to do all this while still looking great, being true to your brand, and loading quickly on computers, tablets and smartphones.
Unfortunately, many websites are cluttered, uninformative or difficult to navigate. When visitors can’t easily find the information they’re looking for, or if they feel a website displays a lack of care or knowledge, they’ll bounce to a competitor. When a website looks and performs well, visitors assume the business behind it is reputable too. This is why it’s important to put the time and resources into a website that looks terrific and functions properly — from your customers’ and patients’ perspectives.
Whether you build your own website, work with an agency on a business-ready website package or hire a design firm to create a new site from scratch, it’s crucial to take advantage of the professional options available to you. Hosting and security are important as well, so the website solution you choose should be able to help or guide you with those as well. A well-constructed do-it-yourself (DIY) website builder comes loaded with many of the tools and customizations you need to put up an effective website.
For dental practices and oral health companies that prefer to be guided by design experts knowledgeable in website and industry best practices, a do-it-for-me (DIFM) option may be best. DIFM websites often come with a set number of pages (homepage, about us page, services page and so on) that the design agency tailors to the client.
Another option is a fully Custom Website — that is, one built from the ground up with a totally new design created exclusively for the client. These are perfect for practices and businesses a little more established than one just starting out, or who otherwise need to stand out in a particularly crowded marketplace.
To learn more about Deluxe’s suite of website solutions, contact us today.
FEATURES & BENEFITS
Whether you build your own website or let Deluxe design it for you, our professional tools and service are backed by years of expertise. We’ll help you stake your claim online the smart way.
Depending on the package you choose, our DIY and DIFM websites can include hosting, a domain name and email marketing.
Once your website is complete, you’ll be able to edit it and update its information as often as you want, whenever it’s convenient for you.
All of our DIY and DIFM websites are mobile-responsive. That means they’ll look great and function perfectly on desktop computers, tablets and smartphones — everywhere your customers are online.
Our skilled copywriters create keyword-rich, industry-specific content your visitors will love reading and that gets your site noticed by search engines.
Add lead forms, photo slideshows, coupons, reviews, menus and more to your website.
TESTIMONIALS
Working with Deluxe to create our website was far easier than I anticipated. They went out of their way to create an image that we had in mind for our web presence. They were very informative and always cheerful to deal with.
Borealis Dental Studio
Very easy process. Very helpful staff. I worked with one person, who helped me through the whole process. Makes me ask myself why I waited so long.
John T Zaffer DDS
Is your website pulling its weight? The best business sites make it easy for customers to find what they’re looking for. Your unique selling proposition, details on your products and services, and compelling imagery belong front and center. Contact info, company background and testimonials are crucial, too. The most skillful sites boast functionality that allows existing and prospective customers to book appointments, request consultations, reserve tables, share on social media and more. Deluxe’s team of expert web designers have years of experience crafting attractive and effective websites for every industry. Get a professional website for your business today.
?$deluxe_param$&wid=500)
